Fight or flight- Ad networks in present-day RTB landscape
Sarah Atanasova of PubGalaxy Publisher Development team speaks about the role and fate of ad networks in the RTB realms today and what they mean for each side – publishers and media buyers. The article is featured in TheNextWeb.com, a leading online publisher with a focus on international technology news, business and culture.
See the full article Fight or flight: Ad networks in present-day RTB landscape