It is vital for websites to understand how they want their users to interact with their content. User Experience (UX), is all about making the way users interact with you as easy and enjoyable as possible. Traditionally websites are presented as pages and each page belongs to a section or category, users click and read pages of content they are interested in, this is known as Pagination. In this instance, all content and ads load when the page is loaded. More recently opportunities to enable users to discover new or related content without leaving the page they are on have become especially prevalent with users consuming content that is image-heavy or viewed on mobile devices. Here we discuss the two main UX techniques websites can use to keep users on the site and enable the discovery of new content while not loading all content at the initial page visit; Infinite Scroll and Load More.
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Walled Gardens are everywhere. Inspired analogically by the gardens of Ancient Persia, we wander around inside, safe in the knowledge, and steeped in the privilege of being allowed in. The internet was born from computer engineers and researchers’ dreams of being connected and freely sharing ideas, this has evolved into a land grab for user data, eyeballs, and clicks. The Open Web and Walled Gardens dilemma is something many online companies struggle with. Either because one may restrict and cause negative feelings while the other reduces the capability to drive revenue, both can offer scale in different ways.
Ad Blocking is a big fear of the digital advertising industry and while anecdotally reserved for techies and gamers, more and more people are blocking ads, though far fewer than expected. For the second year in a row, eMarketer has downgraded its estimates of the adblocking population in France, Germany, the UK, and the US.
What is header bidding? Header Bidding is an advanced programmatic strategy that allows publishers to sell their website inventory for several ad exchanges simultaneously before making calls to their ad servers. It is also known as advanced bidding or pre-bidding technology. Header bidding is a special type of programmatic auction and probably the most important monetization method in digital publishing today. When it comes to advertising technology, there have been countless developments over the years and if you run a Google search you’ll probably find that this is one of the most frequently discussed ones. Put simply, header bidding enables multiple advertisers to bid for an impression at the same time, instead of sequentially, helping to increase competition, fill, and ultimately revenue. Header bidding is technologically quite complex, so webmasters with limited coding expertise can have difficulties with both understanding and implementing the concept. While all the resources available are definitely helpful, publishers are more often than not left confused rather than informed. Let’s break it down.
The Future of AMP – Further expansion in 2020 It’s business as usual with Google as we approach the end of the year, even though there have been a lot of recent changes that have caught everyone in the industry off guard. Looks like user experience is still a top priority for the company going forward, as shown by their latest updates overall. It’s clear that the tech giant is steady on the path to simplify a lot of the mechanics used by digital businesses, aiming to establish good practises and create user-first experiences across the board. In retrospect, perhaps the biggest move in that direction was the release of Accelerated Mobile Pages a few years back. So, with the same trend likely to continue into 2020 and beyond, we thought an updated guide on AMP was due.
On May 4th, Google announced its second for this year major algorithm update. It has been rolling out for almost two weeks now, and by the end of this week the so-called ‘May 2020 Core Update’ should fully be released globally. Similar to the previous Google January 2020 Core Update, it’s a large change to the search engine’s algorithm that already has a big impact on a lot of sites out there. Our observations so far are that this broad core algorithm update resulted in a highly visible effect across search results worldwide. That is why the timing Google chose to roll out its update was harshly criticized by many website owners and SEO experts around the globe. Due to the current pandemic situation, it’s been already tough enough for online businesses to sustain. Let alone, dealing with traffic drops, which for many led to a decline in sales and revenue loss. Let have a look at some more detailed information on the May 2020 Update and what the digital publishing industry should expect from it. How has the Google algorithm changed? It has become a tradition for Google to announce its core updates, however, the policy is to not reveal what exactly has changed in the search algorithm and how it will affect the search rankings. Shortly after the update was announced, John Mueller, the Senior Webmaster Trends Analyst at Google was asked on Twitter to provide more details about the May update. His statement was frank and referring…
Programmatic advertising has revolutionized the scale at which digital publishers can sell their inventory. With scale, comes efficiency and that’s where Header bidding has really come to the fore. In 2019, the share of Global publishers using a Header bidding wrapper reached over 75%, officially overtaking waterfall as the strategy of choice.
We live in an era that is rich in information, so much so, that we are even spoilt for choice in how we choose to consume it. The challenge for digital publishers is deciding the best platform to present content bearing in mind how users’ habits have changed. There used to be a time not so long ago where the media and the general public were both figuring out the internet. Online became a new place where physical, printed media was replicated onto the world wide web. This was how traditional publishers could tap into their readers’ initial new habits by providing their content online. Very quickly, these now online publishers realized that their traditional readers were evolving. Over the years, as physical turned digital, readers became website visitors. With the advent of new ways to engage their audience, these visitors then became users.
Viewability is a key component of any successful monetization strategy in the context of real-time bidding. With all the industry developments in recent years, it’s importance has magnified even further, forcing publishers to put more emphasis on view frequency. This, however, brings a new challenge for webmasters who are utilizing a mix of different tactics to maximize their profits. Let’s explore one such example and take a deeper look at the relationship between viewability and ad refresh technologies.
RTB; The Evolution of Programmatic Advertising The advent of RTB (Real-Time Bidding) in the late 2000’s changed the way digital publishers monetized their ad space forever. Auctions were introduced, enabled by technology, to bid on an impression-by-impression basis. Thus, replacing sequential CPM paid directly for ad space or fixed fee, sponsorship-focused strategies replicating print advertising. These auctions rely on a bidding system but unlike real-life auctions, where the highest bid wins after a series of bids, here, all bids happen at the same time. Traditionally, with a real-time auction, the highest bidder would, of course, win, however, only paying what the second-highest bid was.