When it comes to programmatic web monetization, people automatically think of display adversiting and openRTB. There is, however, a lot more to explore in the ecosystem and affiliate marketing is a prime example of that. Such programs are actually one of the oldest types of advertising and surprisingly, their internet revival has somehow been widely neglected by the publishing world. In spite of their relatively low popularity, affiliate deals have an enormous potential and have become an integral part of the monetization strategy for many who have implemented them. So, let’s have an overview of what Affiliate Programs are and how to use them.
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The advertising world is in a lot of trouble right now, due to the global pandemic taking a heavy toll on the economy. With marketing budgets being pulled back and some businesses even shutting down altogether, ad spend is at a low that’s unnatural for this time of the year. But wait, there is some good news in all this. Just because the market is down, it doesn’t mean there’s nothing you can do as a publisher to recover some lost revenue. Over the past month, we’ve been hard at work to come up with a response to the crisis and this is what we found.
Chances are you will have already seen an instream video ad today. This type of advertising is hugely popular and very lucrative, with demand definitely outweighing supply. Instream video ads appear before (pre-roll), during (mid-roll) or after (post-roll) video content. The most familiar example of this type of advertising that you would see in your everyday life is when you watch videos on YouTube. These types of video ads vary in length depending on the device and platform they appear on, from 6 seconds to 1 minute. The standard lengths used in typical instream video ads are 15 or 30 seconds, very much reflecting linear TV advertising. This makes it easier to produce as a TV ad can be converted into an instream video ad to be displayed online on websites. The monetization of instream video ads, as with most other video advertising, is based on a CPM or a CPV pricing model. While you may be familiar with CPM, CPV on the other hand bases the cost around the completed video view as opposed to the impression.
2020 has been a tough year so far, to say the least, and with this outbreak upon us it seems that the worst is not yet behind us. As a company, we firmly believe that in times of crisis, such as this, we have a shared responsibility and should all do our part to overcome the threats before us. Since COVID-19 became an international pandemic, we’ve taken every precaution to make sure we don’t contribute to its spread and have been dedicating efforts to support our communities in any way we can. With this message, we aim to share how our organization has responded to the situation and hopefully influence our affiliates to participate as well.
Producing engaging content should be the top priority for publishers at pretty much all times. While it may be difficult to pinpoint what exactly that consists of, it’s without a doubt the make-or-break factor for any digital media business. A lesser known fact among industry circles is that you can actually generate way more revenue with even half the traffic, if you manage to attract an audience with high and frequent on-page actvity. In short, the higher the user engagement with your content, the more traffic your website generates and the higher your revenue opportunities are going to be.
Nowadays, web users around the globe largely accept videos as their primary source of information, education, and of course entertainment. Videos are easy to consume, grab people’s attention and perform better than pretty much any other type of advertising or content throughout the entire ecosystem. Not a lot of other formats have been аs successful and video has become an essential part of marketers’ toolkit for branding purposes, driving engagement and expanding their reach across the web. Consequently, that creates great monetization opportunities for publishers, but what about those who aren’t using video as their medium of choice? Luckily there’s an answer. Outstream video allows media owners to cash in on content in pretty much any format.
When it comes to digital media monetization, running efficient and reliable Advertising Operations is an absolute necessity for success. That means quick response times, constant knowledge improvement, bulletproof troubleshooting and (naturally) a steady uplift in ad revenue. Finding such a team, however, can be quite the challenge and it begs a common question – is better to hire or outsource your Ad Ops? Let’s find out.
The coronavirus (or COVID-19) has now become a global threat and has thrown whole nations out of their typical daily lives. While some countries like China and Italy have suffered a significantly harder hit than others, the repercussions of the outbreak are starting to ripple throughout the whole world. Although we’re yet to see how events will unfold in the months to come, it is certain that if things progress the digital advertising industry will not be out of the impact area. Here are our early predictions and analysis of the situation from a publisher’s point of view.
In the most recent years, we’ve seen GDPR, Header bidding, ads.txt, and many other trends hit the digital advertising industry by storm, forcing Publishers to change their strategy for not only compliance with the law but also with adapting to new technology, to continue to maintain and increase ad revenue for their content. With the advertising industry constantly evolving and adapting as new technology and regulations come into play, here are some top trends in programmatic advertising for 2020.
Nowadays the digital publishing industry is taking users’ consent more seriously. With the enforcement of GDPR, ePrivacy Directive and, CCPA online businesses had to readjust the way data from internet users is collected, used and stored. It became highly advisable (and in some cases obligatory) for online businesses to adopt a system that is notifying the web consumers and requiring their consent for collecting their data during their visit. This is where a CMP (a.k.a Consent Management Platform) comes to the rescue, especially for large scale digital properties with high volumes of traffic, where the adoption of a far more structured approach is required.