With the high competition in the ad market, we know you want your website to be as attractive to advertisers as possible. In order to attract maximum demand to your property, you need to be compliant with the requirements of most ad exchanges. Yet, there are so many rules and policies to follow that it can get confusing.
That’s why 
we decided to compile this short guide of the basic prerequisites and best practices you need to follow to maximize your attractiveness to advertisers.
Inside you will find some DOs & DON’Ts, as well as insights about the most important factors that influence your property’s competitiveness in the ad marketplace.
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